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Swedish Fashion Talents

The Fashion Brands You Need To Fake It As A Scandi – Grazia

Credit By Alice Farmiloe

Consider this your go-to guide…

Obsessed by all things Scandi? After a summer spent rocking those Levi’s 501s, graphic tees and immaculate white sneaks, we bet you’re secretly panicking about how you’re going to channel your Copenhagen chic in the depths of a British winter. Right? We’re talking about the impact the recent wind, rain and ‘thundersnow’, (we don’t know what that is either), can have on your wardrobe.

Well, luckily, scandistyle is designed to conquer those dark, rainy nights, so you’ll not only feel chic in your structured wool coat but toasty too.

So with their oversized outerwear, masculine tailoring and chunky heeled boots, the Scandinavians are here to the rescue. We’ve got the lowdown on the top 5 brands that will keep you Scandi-snug until spring (not long to go now!).

Oh, and did we mention it all comes in black? And a bit of pink, but mainly black. Perfect for our mood now that we’ve officially said ‘hej!’ (yes, that’s bye and confusingly also hi in Swedish…) to our sartorially light wardrobe.

1. Ganni

Easy to wear and effortless, Ganni’s pieces are the perfect addition to our winter wardrobes. There is no one designer behind the brand’s concept which means you can find items that really bring out your individual style. They’re also stocked on ASOS, so, you better have a browse now…

2. Samsoe+Samsoe

They are the epitomy of Scandinavian design: minimal tones, tick, wool coats, tick and tailoring, tick. Samsoe+Samsoe also ship to the UK and despite the unpronounceable name, we think their AW15 pieces are the dream.

 

3. Filippa K

The 3 Ss: Simple, Swedish, Stylish sum up this Scandi favourite. From leather wrap skirts, to faux fur jackets and a new collection with 70s influences at its core, we can’t shop fast enough. Definitely one to impress your friends with when you’ll be asked the inevitable ‘where did you get that from?’ when wearing any one of Filippa K’s pieces.

4. Weekday

More fash, less cash, sums up this Scandi brand. Weekday, one of the lesser-known brands in H&M’s stellar lineup is one to watch. Their latest lookbook is full of the perfect neutral tones to see us into spring (eventually).

Perfect the Scandi look this season

5. Baum und Pferdgarten

With a name we need a fashion dictionary to pronounce (oh wait, we’ve got one of those…), Baum und Pferdgarten is a Danish brand who are not afraid to clash patterns, mix textures and colours. With shipping to the UK from their own site and a selection on ASOS, we can’t get enough of their latest collection.

Honourable mentions go to: Carin Wester, Selected Femme and WoodWood Copenhagen.